Start outreach with a narrow ICP and a clear reason

Good outreach starts before the copy. Pick a narrow group with a shared problem, then give them one clear reason the conversation may be useful.

Define the message before you write it#

• Who: a specific role, company type, size, region, or trigger. Narrow beats vague.
• Problem: one issue that role is likely responsible for, written in their language.
• Reason now: a real signal or relevant observation, not invented urgency.
• Next step: one low-friction question or invitation, not several competing asks.