A/B test your messages

Last verified 2026-07-01

  1. Open a message step in the builder.
  2. Add the B variant — an alternate subject and body next to the original.
  3. Save. Prospects are split between A and B, and every sent message records which variant went out.

Reading the result

Outkomes compares reply rates per variant, counted per prospect — one person replying twice counts once. When a winner is clear, promote it and drop the loser.

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